Marketing has penetrated so many platforms and appears to people in so many ways that we all start to become desensitized to the “sell”.
A story is different. A story that shows you somthing, tells your somthing interesting, or teaches you somthing is altogether a different message. It is providing interest, value or a potential solution, and if crafted correctly will connect with your target audience.
There are many different ways to craft a story, one of the most effective being to appeal to the audiences emotions. If you can connect with people on an emotional level, good or bad, you will have there attention and they will more willing to take in the underlying message behind the story.
This is why we go to great lenghts, and look for as much detail and backstory in every engagement with our clients, as this will help us find and tell your uniqe story, and reach your audience.